Data + Content Variety Show
To what extent can media companies employ predictive analytics and other data driven approaches to improve content performance? This event, organized by NYC Media Lab and hosted by Bloomberg on February 25, fused short 5 minute presentations and discussion from startups, media companies and university researchers advancing the state of the art in a variety show intended to provoke discussion and debate on opportunities in this fast-moving field of interest.
Speakers included Brian Eoff, Lead Data Scientist, bitly; Ky Harlin, Director, Data Science, BuzzFeed; Mor Naaman, Associate Professor, Cornell Tech and Co-founder and Chief Scientist, Seen.co; Simon Smith, Senior Vice President, Platforms, News Corp; Joshua Schwartz, Lead Data Scientist, Chartbeat.com; and Lisa Strausfeld, Global Head of Data Visualization, Bloomberg LP.
Photos by Yang Jiang.
Learn more about NYC Media Lab at www.nycmedialab.org.