Buttonless Lifts in Apple Store Ginza

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Not sure if that's the case for all (multi-storied) Apple Stores around the world but this lift at Apple store Ginza (Japan) has no buttons at all. It just stops each floor — Apple simplicity, anyone?

christoyc, ciazma, .wilkie, 0.618, and 29 other people added this photo to their favorites.

  1. new model No. 15 [deleted] 107 months ago | reply

    That’s such a cool idea.... my local apple store, is not an actual apple store, but rather an authorized seller/repair. All they have is a small swirled stair case. When I saw the photo I figured that the lift was either voice command or the numbers were feather touch... like the ones on the old studio displays....

  2. Billy The Kid [deleted] 107 months ago | reply

    Feather touch would make a lot more sense. Don't mistake this for beauty in simplicity. I think stopping at every floor is some kind of arrogant marketing ploy to try and make you maximize the number of floors you visit and therefore maximize Apple's profit on your visit to the store.

  3. christoyc 107 months ago | reply

    I never really liked the feather touch on the 3G iPods or on the Cinema Displays ... they don't provide any feedback ... although the buttons are still usable, there is no sense of a button press.

    If this store gets alot of traffic, the elevator is most likely going to stop at most floors anyways. Also it is neat idea since it functions more like an escalator, but only taking up the space of an elevator.

  4. Billy The Kid [deleted] 107 months ago | reply

    When you think of it like an escalator it makes a little more sense, but the thing is that there is no need for it to stop at every floor. Escalators have a physical requirement for people to transfer to the next part, but this is not true for elevators.

    In reality, I guess most Apple store visitors don't mind stopping at each floor to make sure they are'nt passing anything up.

  5. nrvica 107 months ago | reply

    The problem is, each time you visit them the lift stops each floor up, and each floor down, so you needa stop by each floor twice.

    Quite a bummer if you've just grabbed a PowerMac and 20 iPods from 4/F and wanna go home...

  6. surfiñg [deleted] 107 months ago | reply

    wow - looks super cool!

  7. peterbox 91 months ago | reply

    Very graphic, I like!

  8. ebukva 77 months ago | reply

    Hi, I'm an admin for a group called EGD - Environmental Graphic Design, and we'd love to have your photo added to the group.

  9. sg_harrison 72 months ago | reply

    When I first got in, it stumped me for a minute until I realised like you did that there were no buttons.

  10. gregwyattjr 71 months ago | reply

    AHHH! That is so COOL how it has no buttons!! That's TOTALLY Apple innovation to realize that you really don't need those ugly buttons on the wall, just make it stop at each floor! INSANELY GREAT!

  11. joeallam.co.uk 69 months ago | reply

    Is this really a big problem that it stops at all floors? How many Apple stores around the world have more than 3 floors let alone 2? When it's put like that stopping at just one extra floor wouldn't be too bad, or if there's only 2 floors then it's pretty cool that no buttons are needed. Besides, this if Japan, immensely populated. I'm sure that the Apple store would be busy constantly.

  12. 44watt [deleted] 63 months ago | reply

    Does it have an alarm bell/phone button? AAAAAAHHHHHH!!!!

  13. iJenius 50 months ago | reply

    I am going!!! That's it! Plain and simple.

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