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Barack Obama, Time cover November 24, 2008, "The New Deal"

The New New Deal, 2008, Photo illustration by Arthur Hochstein and Lon Tweeten.

( F.D.R. photo by Associated Press. Obama photo by John Gress, Reuters.)

 

On the road to the White House during the election year of 2008, Democratic candidate Barack Obama appeared on the cover of Time magazine a total of thirteen times. By far the most historically symbolic of those covers was this one, which appeared just after the November election. Through the magic of digital photo imaging, it alters a vintage photograph of Franklin Roosevelt to show Obama instead. Obama sits behind the wheel of Roosevelt's convertible, wears FDR's suit and hat, and smokes a cigarette with FDR's trademark cigarette holder clenched between his teeth. In placing Obama in FDR's shoes, Time was underscoring the president-elect's first priority of business-fixing a crippled economy, the worst since the Great Depression of the 1930s. With an urgency reminiscent of Roosevelt's New Deal, Obama signed a $787 billion economic stimulus package four weeks after taking office.

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Taken on September 23, 2010