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SoftRetentionSegAttritionModelUntreated.png | by njradcliffe
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SoftRetentionSegAttritionModelUntreated.png

Attrition (churn) models built for a new retention programme are likely to use modelling population largely consisting of untreated customers. Targeting on the basis of such models will therefore select people with a probability of leaving above some threshold level if untreated.

scientificmarketer.com

 

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Uploaded on March 4, 2007