Maison Cailler
Nestlé's new luxury brand Maison Cailler launches in Switzerland

24 January 2012 - Nestlé's new luxury chocolate brand Maison Cailler has launched today in Switzerland and Liechentstein.

Consumers can use the brand's unique online profiling service to discover their 'chocolate personality' and share the result with their friends online.

Within 48 hours of using the service, they will be sent a box of Maison Cailler chocolates that have been carefully selected to match their individual preferences.

Find out how the brand was created:

Visit the Maison Cailler website

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