Creating Shared Value
For a business to be successful in the long term it has to create value, not only for its shareholders but also for society. We call this Creating Shared Value. It is not philanthropy or an add-on, but a fundamental part of our business strategy.
Simply stated, in order to create value for our shareholders and our company, we need to create value for the people in the countries where we are present - farmers who supply to us, our employees, our consumers and the communities where we operate.
Here we have uploaded some photos to demonstrate Creating Shared Value In Action.