The Nestlé logo
Henri Nestlé was one of the first Swiss manufacturers to build up a brand with the help of a logo.

The original Nestlé trademark was based on his family's coat of arms, which featured a single bird sitting on a nest. This was a reference to the family name, which means ‘nest’ in German.

Today, the familiar bird’s nest logo continues to be used on Nestlé products worldwide.

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