Here's a timeline:
On August 10 this year I received an e-mail from an employee of People Magazine requesting permission to use my cake resignation photo in an article. This is shortly after the Jet Blue Steward event, prompting many 'Weird ways people have quit their jobs' news stories.
I replied to People and said they needed a license to use my photo - meaning they have to pay me to use it. I did not receive a reply.
On August 11 my image was used without authorization and without payment on People.com, in an article titled "Take This Job and Shove It! 8 Memorable Quitters".
I sent a cease-and-desist letter demanding my image be removed from their website. Six days later I receive an e-mail stating my image had been removed from their website. I received an offer at that time of $75 for the use of my image. That may have been reasonable if my photo's copyright had not been willfully infringed and used for six days.
So, today I sent the photo director an invoice for a usage license of my cake resignation photo. This cake was delivered today, September 3rd.