Novel forms of advertising continue to pop up in the subway as part of the MTA's efforts to increase revenue from advertising. This year, the New York Rangers kicked off their 2012 NHL playoff run with a special train on the 42nd Street Shuttle. Three shuttle cars are wrapped inside and out with Rangers branding to celebrate the team’s 54th postseason appearance. Let's go Rangers! This photo shows Ranger icons Adam Graves, Rod Gilbert and Mark Messier. Photo by Metropolitan Transportation Authority.