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L'Oreal Paris Intelligent Color Experience. | by MTAPhotos
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L'Oreal Paris Intelligent Color Experience.

On October 30, 2013, L'Oreal Paris introduced an interactive kiosk into the New York City Subway station at 5 Av-Bryant Park. The kiosk uses a series of cameras to detect the colors in a user's outfit and picks out the most prominent and related color palettes, then recommends L’Oréal Paris products to match and allows a purchase. The MTA is watching this pilot project closely to determine whether similar "virtual retail" or "etailing" can be replicated and scaled up within the subway system.


Photo: MTA New York City Transit / Marc A. Hermann

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Taken on October 30, 2013