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The Big Idea - Light Bulb & Socket

See my DNA... - or - View On Black


A great idea can't be dimmed. Created in the days well before Photoshop, this image is how it looked in camera.


My original concept was created for an ad agency as the cover of a retail catalog, it's been my signature image for over 25 years. Friend and assistant Michael Bodycomb (now with the Frick Museum, New York) helped tremendously with the execution to final film.


Camera: Cambo 4x5

Lens: 90mm Caltar II @ f/90

Film: Ektachrome 100 4x5

Lighting: Mixed - incandescent and studio strobe

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Taken on January 17, 2009