I got some funny looks stood at the side of the esplanade photographing this - and as my good contact me'nthedogs summarised in the comments section - 'It's bl##dy Butlins!!'.
I'm still struggling with colour reproduction on flickr. I took TheBigPineapple's much appreciated advice and tried editing in Picnik just before making the shot viewable here, but I can't get near to my original file (on this occasion) which I much prefer. That one has... subtle colour tones that I just can't show you here.
Film grain inclusion added during processing.