2016 - Whataburger (Austin)
Whataburger partnered with Movemint for SXSW 2016 and contracted three fixture ("schtick") pedicabs. The branded drivers-for-hire provided free rides for passengers and distributed Whataburger-branded flash drive wristbands. Fares were encouraged to tweet photographs of themselves and the pedicab to #fryride, and participants were eligible for a raffle hosted by Whataburger - the prize was a Whataburger bicycle.
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