Before SXSW 2016, we hustled down a French fry pedicab to a Whataburger event in San Antonio. Also before SXSW, we received favorable press coverage in the local media about our unique French fry fiberglass fixture pedicabs. (There were 3.) The branded drivers provided free rides between 10 PM - 2 AM, and because the pedicabs looked cool and Whataburger is a Texas icon, they were photographed and posted all across social media.
If you are unfamiliar with Austin, there is a Whataburger location in downtown Austin, across the South 1st St bridge at Barton Springs Rd. We literally pedaled people to go eat Whataburger.