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a/k/a "mobile advertising" if were directed from AustinPedicab.org.

This is a pretty cost-effective method of advertising. It can wheel to wherever the people are, and unlike pedicabs, its movement is not dictated by city ordinance. We can take them wherever we like!

The 2016 SXSW - Budweiser campaign assigned 8 pedicab drivers to accompany each billboard trike. They had 3 of them deployed across downtown. Group 1 was stationed outside the Budweiser venue; Group 2 was stationed near E 6th St & Brazos; and Group 3 was stationed beside the Austin Convention Center at E 4th St & Trinity.