We had a productive SXSW. Unbelievable as it may seem, these are primarily summaries that don't cover all aspects of each campaign.
Soylent was unique; they did a "pop-up." It was a 1-day event undertaken on pedicabs already wrapped with other campaigns. They provided brand ambassadors, whom we supplemented with our own pedicab drivers, and they spread out across downtown Austin one morning to distribute a delicious breakfast smoothie.
smart linked up with us because of our long-standing relationship with the largest consumer of smart cars in Austin: car2go. We had four pedicabs waiting outside their event house, the House of Smart, and would provide free rides to visitors interested in test-driving smart cars that were parked elsewhere in the city. We gave the CEO of smart, Dr. Annette Winkler, a tour of Austin and were filmed in promotional advertising with Guy Kawasaki and Dieter Zetsche, the CEO of Mercedes-Benz.
We worked with HBO for a third year. This time their campaign exceeded past efforts. Including the regular 10 Iron Throne fiberglass fixtures (pedaled by 10 drivers for hire), they also placed panel ads on 20 more of our pedicabs to promote their shows 'Silicon Valley' and 'Veep.' Other 'Game of Thrones' campaigns can be seen in our 2014 and 2013 albums. All 30 drivers were "branded" with campaign t-shirts corresponding with each show. It was pretty big.
Pandora fully wrapped four pedicabs, decked out our drivers in snappy auto mechanic outfits, and paid them hourly to provide free rides to patrons or badge-wearing folks interested in visiting their concert venue.
BrainJuice was actually a late-comer, and actually committed to wraps after SXSW had already started. Other than that, their campaign was similar to the one undertaken by Soylent. They distributed an energy drink. An interesting thing about their hashtag - while our pedicabs are seldom mentioned, some photographs - and my knowledge of where pedicabs were staging - indicated that folks immediately tweeted or Insta'd or whatever immediately after visiting a pedicab team.
Verifone is a banking service. In addition to some incredibly colorful wraps, they also pushed us to a first; creating branded canopies. We'd only ever made standard black canopies, or white Conestoga-style canopies for our annual Oregon Mt. Hood Territory summer campaign.
Visit El Paso (Austin) is labeled as such because their campaign actually carried on into the Houston Livestock Show & Rodeo. Apart from the unique aspect of wrapping pedicabs with three different styles (but uniform wheel covers), they also paid pedicab drivers to provide the town mascot, Amigo Man, with tours of the city. He was a huge hit. My only comment is that Visit El Paso did actually have a hashtag for their campaign, #elpsxsw, but it wasn't apparent or announced or shared until about halfway through.
Thanks for reading.