Peter Morville > Collections > Search Patterns > Design Patterns

While it’s a worthy ambition, personalization is a hard problem, in part because what we wanted yesterday or last year often fails to predict our interests and wishes today and tomorrow. That said, we are starting to see modest progress in this area.

See Also

Google Now Personalizes Everyone’s Search Results by Danny Sullivan

Understanding Intentions and Microsoft Search Personalization by Bill Slawski

Yahoo! MyWeb

Yahoo! MyWeb

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