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The Bridge of Information Architecture

An illustration from Information Architect by Peter Morville. Design by Jeff Callender.


Excerpt: An information architect builds bridges between:


Users and Content

We design search and navigation systems that connect users with the content and services they need.


Strategy and Tactics

We translate abstract visions into well-grounded, actionable blueprints for design and implementation.


Units and Disciplines

We facilitate cross-functional collaboration using boundary objects to start conversations.


Platforms and Channels

We sketch maps for new services and experiences that span multiple platforms, channels, and media.


Research and Practice

We use the scientific method, heuristics, analytics, user research, and ethnography to inform design.

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Taken on September 8, 2011