The Bridge of Information Architecture

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    An illustration from Information Architect by Peter Morville. Design by Jeff Callender.

    Excerpt: An information architect builds bridges between:

    Users and Content
    We design search and navigation systems that connect users with the content and services they need.

    Strategy and Tactics
    We translate abstract visions into well-grounded, actionable blueprints for design and implementation.

    Units and Disciplines
    We facilitate cross-functional collaboration using boundary objects to start conversations.

    Platforms and Channels
    We sketch maps for new services and experiences that span multiple platforms, channels, and media.

    Research and Practice
    We use the scientific method, heuristics, analytics, user research, and ethnography to inform design.

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