The Bridge of Information Architecture
Excerpt: An information architect builds bridges between:
Users and Content
We design search and navigation systems that connect users with the content and services they need.
Strategy and Tactics
We translate abstract visions into well-grounded, actionable blueprints for design and implementation.
Units and Disciplines
We facilitate cross-functional collaboration using boundary objects to start conversations.
Platforms and Channels
We sketch maps for new services and experiences that span multiple platforms, channels, and media.
Research and Practice
We use the scientific method, heuristics, analytics, user research, and ethnography to inform design.