Lately I’ve been a bit obsessed with the idea of corporate branding. One idea that interested me was the fact that branding implies ownership. That, of course, brought me to the literal idea of branding and branding irons, which here signifies corporate ownership and also points to the branded as cattle. The thing I find most amusing is that I could actually see this as a fad. I’ve seen people with coroporate tattoos, and guys with logos in their buzzcuts. This probably wouldn’t even be much of a stretch.