Wikipedia - Art Historian

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    Magazine ads for the Wikipedia campaign.

    Many people tend to view Wikipedia as an unreliable source of information because anyone can edit entries on the website.

    Our concept was to present an everyday person as an "expert" on a specific subject in order to show that whether the information comes from a university professor or from an avid gamer, it is still reliable.

    Each piece shows a straight view of each persona and a mind map of their thought process. We felt this approach humanizes the experience of Wikipedia.

    The campaign consists of three magazine ads, two posters, one t-shirt, one direct mailer, and a tv-spot (not shown).

    Our tag reads: "I [edit] wikipedia"

    The brackets around the word "edit" are a reference to the brackets around the edit links on the actual wikipedia site.

    Art Direction II Assignment
    Professor: Holly Shields
    Art Directors: Mike E. Perez, Mark Decker, Jacob Brubaker
    Model: Darryl Patrick

    tOkKa, at_peter_mayr, avatar-1, and 45 other people added this photo to their favorites.

    1. mikeedesign 73 months ago | reply

      Thanks! It's a lot harder to create typographical chaos than you'd think.

      We distributed the work load, but let me tell you, I'd forgotten how long actual WRITING takes. It took me over three hours to do the musician poster, and several tries before the cancer patient ad came out looking decent. The t-shirt was actually fun because I'd already had so much practice. :P

    2. pixlux 72 months ago | reply

      great work! I stumbled upon your campaign at this blog:

    3. TV Mole 63 months ago | reply

      Hi - I love this! I have used it on my blog at TV Mole, with credit and link back to this page. Many thanks for sharing under CC.

    4. MAGIS 2009 39 months ago | reply

      H Mikei, Im Lalis from Guadalajara, Mexico. Im a editor of photografy of MAGIS magazine. This work is very good. In the next issue we want talk about Wikipedia, and how this proyect change the concept of free knowledge. Our magazine is a non profit publication of the ITESO University. We like to publish this images and talk about your proyect. If you are intrested please contact me on . This is the web site of the magazine, check it out. We dont have much time so, I realy hope you agree with this proposal, we love this work.
      We are in contact.
      All my best to you

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