Wikipedia - T-shirt

T-shirt for the Wikipedia campaign.


Many people tend to view Wikipedia as an unreliable source of information because anyone can edit entries on the website.


Our concept was to present an everyday person as an "expert" on a specific subject in order to show that whether the information comes from a university professor or from an avid gamer, it is still reliable.


Each piece shows a straight view of each persona and a mind map of their thought process. We felt this approach humanizes the experience of Wikipedia.


The campaign consists of three magazine ads, two posters, one t-shirt, one direct mailer, and a tv-spot (not shown).


Our tag reads: "I [edit] wikipedia"


The brackets around the word "edit" are a reference to the brackets around the edit links on the actual wikipedia site.


Art Direction II Assignment

Professor: Holly Shields

Art Directors: Mike E. Perez, Mark Decker, Jacob Brubaker

  • 4SUXX 7y


    all the best, 4SUXX
  • Peter Schink 7y

    I'd like to buy one, too :)
  • Mark Dilley 7y

    Awesome work folks. Now this is really !!
  • hunsonisgroovy 7y

    Wow! I want one.
  • infocaris 7y

    Sign me up :-)
    Great shirt.
  • Joel Bradshaw 7y

    I would definitely buy one of these...did they ever get produced anywhere?
  • Laura Abad 7y

    Hi, I'm an admin for a group called T-Speech, and we'd love to have this added to the group!
  • ExperimentaDesign 7y

    Dear Mike,
    At the moment I am organising an exhibition about clubs and communities online or offline. It is part of a big design biennale called Experimenta Design (
    The exhibition will take place in the building of Droog Design and will open on the 18th. We would love to show your t-shirt or an image of it. Offcourse credits will be mentioned.
    Can you please contact me on
    I hope to hear from you.
    Best wishes,
    Linde Dorenbosch
  • SJ Klein 6y

    That is sooo cool!
  • SJ Klein 6y

    I definitely want one -- but! you need to make the text editable so that it can be up to date when you print a run of them. "1500" is no longer close enough for the featured articles, &c &c.
  • James Brooks 5y

    Hey! I am an admin for the Awesome Printed T Shirts group and we would love to have this image added to the pool!
  • Pauline C. E. Kaspar 5y

    I would definetely buy a couple of those, they're awesome! Great concept, amazing realisation and fantastic texts!
  • e_monk 5y

    Hi, I'm an admin for a group called Stuff On Shirts, and we'd love to have this added to the group!
  • Ovidiu Constantin 5y

    I used this photo here:

    Thanks a lot and keep up the good work!

  • M_Aude 5y

    Hi ! Is it possible to buy this shirt ?
  • Revista MAGIS 4y

    H Mikei, Im Lalis from Guadalajara, Mexico. Im a editor of photografy of MAGIS magazine. This work is very good. In the next issue we want talk about Wikipedia, and how this proyect change the concept of free knowledge. Our magazine is a non profit publication of the ITESO University. We like to publish this images and talk about your proyect. If you are intrested please contact me on . This is the web site of the magazine, check it out. We dont have much time so, I realy hope you agree with this proposal, we love this work.
    We are in contact.
    All my best to you
  • 崇崇 陸 4y

    i like this
  • Roger 4y

    All that wikilove given to one T shirt .... but it is a rather attractive little number ... why is this love unrequited?
  • Giovanna Nacke 4y

    The clothes look great and wearing this seems a gentleman,joe sanders jersey I believe you must be very successful.
  • Idakoos Store 1y

    Great t-shirt
71 faves
Taken on April 29, 2008
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