Wikipedia - T-shirt

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    T-shirt for the Wikipedia campaign.

    Many people tend to view Wikipedia as an unreliable source of information because anyone can edit entries on the website.

    Our concept was to present an everyday person as an "expert" on a specific subject in order to show that whether the information comes from a university professor or from an avid gamer, it is still reliable.

    Each piece shows a straight view of each persona and a mind map of their thought process. We felt this approach humanizes the experience of Wikipedia.

    The campaign consists of three magazine ads, two posters, one t-shirt, one direct mailer, and a tv-spot (not shown).

    Our tag reads: "I [edit] wikipedia"

    The brackets around the word "edit" are a reference to the brackets around the edit links on the actual wikipedia site.

    Art Direction II Assignment
    Professor: Holly Shields
    Art Directors: Mike E. Perez, Mark Decker, Jacob Brubaker

    tOkKa, ragesoss, avatar-1, and 66 other people added this photo to their favorites.

    View 5 more comments

    1. Titoxd 72 months ago | reply

      These are awesome... :) If you ever sold these, I'd definitely buy one as well.

    2. 4SUXX 72 months ago | reply

      / FINE WORX

      all the best, 4SUXX

    3. peteberlin2003 72 months ago | reply

      I'd like to buy one, too :)

    4. MarkDilley 72 months ago | reply

      Awesome work folks. Now this is really !!

    5. hunsonisgroovy 72 months ago | reply

      Wow! I want one.

    6. infocaris 72 months ago | reply

      Sign me up :-)
      Great shirt.

    7. cincodenada06 69 months ago | reply

      I would definitely buy one of these...did they ever get produced anywhere?

    8. Miss Gong & The Flickers 69 months ago | reply

      Hi, I'm an admin for a group called T-Speech, and we'd love to have this added to the group!

    9. ExperimentaDesign [deleted] 69 months ago | reply

      Dear Mike,
      At the moment I am organising an exhibition about clubs and communities online or offline. It is part of a big design biennale called Experimenta Design (
      The exhibition will take place in the building of Droog Design and will open on the 18th. We would love to show your t-shirt or an image of it. Offcourse credits will be mentioned.
      Can you please contact me on
      I hope to hear from you.
      Best wishes,
      Linde Dorenbosch

    10. 58 months ago | reply

      That is sooo cool!

    11. 58 months ago | reply

      I definitely want one -- but! you need to make the text editable so that it can be up to date when you print a run of them. "1500" is no longer close enough for the featured articles, &c &c.

    12. James "Jay" Brooks 51 months ago | reply

      Hey! I am an admin for the Awesome Printed T Shirts group and we would love to have this image added to the pool!

    13. Pauline C. E. Kaspar 50 months ago | reply

      I would definetely buy a couple of those, they're awesome! Great concept, amazing realisation and fantastic texts!

    14. e_monk 49 months ago | reply

      Hi, I'm an admin for a group called Stuff On Shirts, and we'd love to have this added to the group!

    15. ovidiusoft 48 months ago | reply

      I used this photo here:

      Thanks a lot and keep up the good work!


    16. M_Aude 46 months ago | reply

      Hi ! Is it possible to buy this shirt ?

    17. MAGIS 2009 39 months ago | reply

      H Mikei, Im Lalis from Guadalajara, Mexico. Im a editor of photografy of MAGIS magazine. This work is very good. In the next issue we want talk about Wikipedia, and how this proyect change the concept of free knowledge. Our magazine is a non profit publication of the ITESO University. We like to publish this images and talk about your proyect. If you are intrested please contact me on . This is the web site of the magazine, check it out. We dont have much time so, I realy hope you agree with this proposal, we love this work.
      We are in contact.
      All my best to you

    18. victuallers2 33 months ago | reply

      All that wikilove given to one T shirt .... but it is a rather attractive little number ... why is this love unrequited?

    19. Giovanna Nacke 33 months ago | reply

      The clothes look great and wearing this seems a gentleman,joe sanders jersey I believe you must be very successful.

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