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Self-Raising Bread, Trade Card, c. 1876. | by Melinda Young Stuart
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Self-Raising Bread, Trade Card, c. 1876.

Advertising trade card touting the convenience of an early bread mix, using chemical baking powder--then a new invention--in place of the traditional, more slow-rising, yeast of the past (typically derived from the beer-making process). Baking powder was quicker, but the results were far from identical. Horsford was an early inventor-producer.

As yeasted bread moved into commercial production, and people for the most part stopped baking yeast bread at home, baking powder became the riser for so-called "light" breads, biscuits, pancakes, etc.

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Uploaded on February 23, 2011