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postit-email-2 | by melanie.phung
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postit-email-2

This is a screenshot of the email sent to the photographer of the original Post-it Note Jaguar. 3M's marketing supervisor tells Scott that it is cheaper to recreate his famous photos than it would be to license them properly.

 

Original story behind this 3M display and marketing campaign here. My full write-up about the campaign is on my blog.

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Uploaded on September 2, 2008