burma shave on route 66 _seligman, arizona
This is a view of northern Arizona, the Coconino Plateau, and historic Route 66, looking west from just outside of Seligman. Burma-Shave was a brushless shaving cream introduced by the Burma-Vita company in 1925. This was contemporaneous with the beginnings of the U.S. Highway System and Route 66, and the product became famous for its novel roadside advertising with red and white signs. The small roadside signs typically occurred as a series of 6 spaced out over about a mile. Each sign had one line of some witty verse, typically ending with a punchline and the name of the product. This was an advertising campaign well adapted to old Route 66. However, this gimmick was unsafe in the high speed Interstate era, and with the product on the decline, the signs were discontinued in 1963. Nowadays, the product is managed by the American Safety Razor Company. The signs originally appeared in almost all of the States, except Arizona, Utah, and Nevada where traffic volumes were too low to justify the cost. Regardless that the original signs were not in Arizona, as part of today’s Historic Route 66 preservation activities, the Burma Shave signs have reappeared. The rhymes all encourage good driving habits and safety on the road.
burma shave on route 66 _selgman, arizona _ (© 2012 megart)