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Anatomy of a hashtag: #cashgordon | by Meg Pickard
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Anatomy of a hashtag: #cashgordon

Better bigger.

 

In case you're interested, the topmost point on the graph (what I like to call "the cliff of hubris") references a tweet by @SamuelCoates who calls himself a "Conservative blogger, turned speechwriter, turned online campaigning guy."

 

The tweet at about midday reads:

 

Sitting back and marvelling at #CashGordon - we had an open hashtag policy, and have not changed that today, for a reason!

 

I read that tweet in the surroundings of the cashgordon twitter hashtag, already flanked by people saying "this is a really bad idea" and "this is going to get nasty" and I thought that the utter smug arrogance of the tweet was worth recording, because as we all know, pride comes before a #fail.

 

I'd like to think that those involved might have learnt something today about social media, basic web security or even tempering their own smugness, but unfortunately my penultimate point above has been proved right: the big stinking #cashgordon mess is being squarely blamed on Labour digital rabblerousers and people who want to spoil everyone's fun.

 

It's not their own fault, for failing to anticipate or safeguard against this entirely predictable outcome. Oh, no.

 

As anyone who grew up during the Thatcher years will recall, this is a familiar Tory policy: they screw up, but somehow it's your fault. I think they call it "empowerment".

 

For the record, I'm not a digital Labour rabblerouser. I don't like any political parties very much at the moment - I think they're pretty much all as bad as each other - but at least the others don't tend to be so bloody smarmy, smug and judgemental with their cack-handedness.

 

In social media, as in life, a little humility and humanity works wonders.

 

(previously in this vein: anatomy of a trending topic)

 

BTW, I'm @megpickard on Twitter.

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Uploaded on March 22, 2010