Twitter trending topics

An anatomy of hashtag meme relevance over time.


Key points:the meta-summit, the hump of irrelevance.


(based on observation)


(By the way, I'm @megpickard on Twitter. I've been studying and writing about the anthropology of internet interaction since the mid-90s, I've been blogging since 2000 and when I made this graph I was looking after social media development for The Guardian. Now I'm a consultant.)


  • Dave Linabury 6y

    Hilarious, Meg.
  • Grant Kuo 6y

    Nice graph, what kind of data is this based on? Would love to see the original research for my twitter eco system blog:
  • Laura Iriarte 6y

    too funny...and too true! :)
  • StoryCharms 6y

    Love this. I logged in to Flickr especially to comment. You understand the relevance of that better than most ;)
  • Mirco Wilhelm 6y

    soo funny, and sadly sooo true :D
  • Phil 6y

    Hilarious and very true. But it's not unique to Twitter, it reflects the way that any population of humans deals with new information--breaking news, the spread of rumors, etc.

    Great graphic. Faved. ;-)
  • eustace scrubb 6y

    Gee, thanks to you people are talking about people talking about the topics people are talking about. Uuurgh.
  • Lewis Shepherd 6y

    Great graph. I especially like the comments from those who keep asking for the real data. I'm going to chart those comments; they appear to continue climbing even as you reinforce the fauxiologic point. :)
  • Cosmo 6y

    Why the hell did you make this a JPG? Are you high?
  • Meg Pickard 6y

    Cosmo: FYI, I made it a PNG and uploaded it as a PNG but Flickr automatically makes everything into a JPG when uploaded.

    I'll be happy to send you the PNG if you
    A) provide an email address and
    B) apologise for being a presumptuous ass.
  • Calvin Tang 6y

    This is great.
  • Daniel Goh 6y

    Amusing but true.
  • Emily Jacobi 6y

  • Jim Cosco 6y

    This is really an insightful post! Wonderful conceptualization of the challenges monitoring and participating in a trending topic.

    I'm an admin for a group called Social Media Charts & Graphs, and we'd love to have this added to the group!
  • Cosmo 6y

    I apologize for being a presumptuous ass.
  • alxflickrrr 6y

    Good information , thanks :)
  • 5y

    Great stuff!
  • Joel Yuvienco 5y

    Nice! Perhaps this is a case in point?
  • Liz 4y

    So true. But since this was put together, Twitter changed their Trends algorithm so it might be more nuanced.
  • Pedro Stephano 4y

    An interesting conversation above. But I need to know the hashtag so I can follow on twitter. Anyone?
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