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India - Sights & Culture - Tourism Slogan | by mckaysavage
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India - Sights & Culture - Tourism Slogan

I love Indian advertising, but not for its subtleness or sophistication.


Yes, the "Incredible India" campaign is India's pre-eminent national campaign to woo tourists. But that is, to use the phrase, your "inside voice" not what you use in your marketing campaign and paste on a bus.


Tip to Indian tourism: your slogan is supposed to be for the tourists you are wooing. 1,00,000 things you could say about how great India is and this is what you chose? It just kills me! :)


(disclosure: I don't think this bus was run by anyone connected to the national-level Incredible India campaign, but just some small local operator who borrowed the slogan and targets local Indians not actually foreigners, but that is equally as funny in its associations)

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Taken on July 24, 2009