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India - Colours of India - Popularity of single-serving packaging

Building a unique niche at the bottom of the pyramid, dozens of products - from personal grooming and hygiene to home care to snacks - are available in tiny single-serving packages.


This rainbow of packaging can be found hanging from stalls and shops throughout Chennai and every village. Most products cost Rs 0.5 to Rs 2 for a single use serving of shampoo, dish detergent, mouth freshener, or candies. While convenient and certainly immensely popular, this lovely patina of plastic colour also now graces every street, lot, park and waterway.

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Taken on May 15, 2008