End of the Big 5

 

The Client: Save the Rhino

The Agency: Stick

The Brief: Highlight the seriousness of the current carnage and show what the eventual outcome of the continued slaughter might turn out to be.

Creative Solution: Create intriguing visuals that suggest that when the rhinos have all gone nothing that we can ever do will bring them back. The Big 5 might soon be something of the past. The work was done pro-bono and is running in supportive media including the inflight magazine of Mango.

Creative Team: Jono Wolberg (Art Director), Mike Ellman-Brown (Copywriter & CD ) and Darryl Cowling (Creative Director)

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Taken on February 18, 2011