BellSouth "Press blue to get through"
OCT. 1998 - BellSouth's Public Communications division launched its #1 (Pound One) service on selected pay phones with great excitement.
BellSouth #1 was developed in part to be an alternative to an AT&T service. "We were trying to figure out a way to provide a dial-around service that would be easier to use," said Carol Jarman, senior vice president of sales for BellSouth Public Communications.
"Long numbers like 1-800-CALL-ATT are hard to remember."The company decided to develop a speed-dial alternative within the BellSouth region. As the service was developed, market research suggested that customers would be even more likely to try it if those special speed-dial numbers, # and 1, were colored BellSouth blue on pay phones. Thus the service's catch phrase: "Press blue to get through."
About the phone....
This is an example of a "Fortress" pay phone by BellSouth. The Fortress is a nickname for the single-slot pay phone developed by the Bell System in the late 1960's. The name now applies to any style of single-slot, coin line controlled pay phone.
The Western Electric Fortress (originally made by WECO/Bell/AT&T) is now known as the Olympian 5501. It is currently owned, manufactured, and refurbished by QuorTech Solutions. The Western Electric style payphone is the industry standard and most widely used payphone in the USA. This is what today's computerized operator sounds like on this phone: www.payphone-directory.org/sounds/wav/web/typed.wav