The Magnes Launch Campaign (2012)
The Magnes collaborated with The Hive Advertising in San Francisco to create an ad campaign for the launch of its new facility in 2012.

Many images from The Magnes Collection were included in the ads, in thought-provoking juxtapositions that accompany newly created taglines which highlight the innovative elements of the new Magnes facility and program at UC Berkeley.

The creative staff of The Hive selected images from The Magnes' Flickr photostream, demonstrating the relevance of integrating collection information with social media dissemination.
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