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July:14

There's irony here. I've spent my entire career working in print media. And while the modern (you might call it dying) era of print is far removed from the days of metal type and hand-cranked presses — I mean, my relationship with it is through a computer screen, fercryinoutloud — it's still, you know, the same basic concept. Ink and paper and reproduction and all that. Mr. New Media, on the other hand, has spent his entire career parsing out lines of code designed to erradicate my entire line of work. And somehow it was at his work that he came across a back-breaking boxful of headline-sized Helvetica bits and an ancient beast of a proof press sitting in a forgotton corner next to the garage. And he knew enough to call me down to haul it away, with the proper permissions, of course. Because what were their plans for it? Sell it off as scrap metal, to be smelted down for, I don't know, computer parts or something. I guess that's not ironic at all.

 

www.lovelihood.com

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Taken on July 14, 2011