Z Frank, the "z" is for ZOWIE!
What a beast, straight out of the golden era of ginormous signs designed to sock you right in the eyeballs. I had a better day shot of this, but I wanted you to see how enormous this really is. It's got to be at least 60' high. A salesman smiled as I was taking photos of this like an excited child, then asked "Know how old it is?", to which I said "It's gotta be 50 years at least". "Sixty!" he said.
Wonderful. Just absofreakinlutely wonderful!
See it in at nighttime.