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...the effects of globalisation and mass production studied at todays shopping tour through IKEA.


IKEA, a privately-held international home products retailer sells low-price products, including furniture, accessories, bathrooms and kitchens at retail stores around the world.

It became famous for the fact that the customer has to assemble many of the products.


IKEA was founded in 1943 by Ingvar Kamprad in Sweden. IKEA is an acronym comprising the initials of the founder's name (Ingvar Kamprad), farm where he grew up (Elmtaryd) and home village (Agunnaryd).

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Taken on April 18, 2006