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shine on | by litherland
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shine on

I first noticed this Gatorade campaign while riding on the A train last week. At virtually every stop (and for me there are a lot of stops if I'm going far downtown) I saw an iteration of this poster: centered, knocked-out caps on a solid ground. The ads are clearly visible from inside the train, a little opaque because not all of them give away what they're advertising (Stymie is a face I've come to associate with the NYT; Gatorade wouldn't have occurred to me), and stand out from everything around them.

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Taken on January 18, 2009