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Absolut Vodka

Famosa por fazer de suas garrafas verdadeiros instrumentos de arte, a vodka Absolut lançou uma série em parceria com 18 promissores artistas do mundo inteiro


In collaboration with a new generation of artists, ABSOLUT VODKA is introducing ABSOLUT BLANK, a global creative movement, in which ABSOLUT appears as a catalyst for cutting-edge creativity. The initiative comprises 18 artist collaborations, films, print and outdoor ads, events and a digital art piece that lives and evolves in your mobile phone.

ABSOLUT has always challenged conventions through creative collaborations with artists such as Andy Warhol, Keith Haring, Damien Hirst, Douglas Gordon and Louise Bourgeois. ABSOLUT BLANK is a daring new chapter for ABSOLUT.

“In ABSOLUT BLANK, ABSOLUT has boldly made its iconic bottle into a blank canvas to inspire artists throughout the world to collaborate and fill it with creativity. We brought together artist collaborators from a variety of disciplines and watched the journey from pure white canvas to exceptional pieces of art. The result depicts how artists and creativity are inspired through ABSOLUT,” says Mark Hamilton, Global Marketing Director at The Absolut Company.

ABSOLUT BLANK is created by ABSOLUT in collaboration with TBWA\Chiat\Day, New York.

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Taken on August 1, 2011