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Water Tower projection - Minneapolis

This is the water tower on top of the Wyman building in downtown Minneapolis. Carmichael Lynch, the ad agency where I work, occupies the top 4 floors of the building. Several months back I was asked to come up with some concepts for the water tower. Eventually looking to projection, as it was the most economical medium and ideal for keeping the historic tower in it's natural state. This tower, which we've named Rusty, faces the new Target Field Stadium, which just opened and is the new home of the Minnesota Twins. Several other projection ideas are in the works, but this simple face has been the clear favorite so far as it brings to life the physical structure itself allowing it to complete the overall look of the character. Currently, we're working to have Rusty react in realtime to the games in the stadium, so that If the team wins, he can cheer and if they lose, he cries.


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Taken on April 25, 2010