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Brand Building & Public Relations #03 | by Roslan Tangah (aka Rasso)
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Brand Building & Public Relations #03

Definition of PR

 

"Public relations practice is the art (and science) of analysing trends, predicting their consequences, counceling organisation leaders, and implementing planned programmes of action to achiece mutual understanding, which will serve both the organisation's and public's interest."

 

-Mexican Statement, 1978

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Taken on January 26, 2008