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Jelen pivo - Sobriety Test Mobile App | by lab604
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Jelen pivo - Sobriety Test Mobile App

If life’s dear to you – don’t let the deer fail! Jelen Beer Sobriety Test App

When drunk, one’s hands precision and reaction time lessen, and one cannot drive straight and stay on the road. We created a mobile app for Jelen Beer, which tests your sobriety by testing your ability to keep the deer (Jelen beer’s famous logo) on the winding road for 25 seconds. If you fail to pass the sobriety test, your mobile’s GPS will automatically find all available taxi companies near you and call a taxi to take you home safely


Agency: Leo Burnett Belgrade

Brand: Jelen Beer, Apatinska Pivara Apatin a Molson Coors Company

Awards: FORFEST Montenegro 2012 - First Prize in Banners, Offsite Advertising, Interactive Tools Digital, mobile applications


See the case study at

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Taken on October 14, 2008