I think the appeal of this camera is obvious. How many cameras do you see that have cream-colored enamel and a burgundy covering? As far as I know, the styling of this camera is unique. The burgundy covering is interesting in that it has two textures at once; it's a linen-like fabric with a pebbled texture. The pebbling is just about invisible in this photo, but can be seen in Travis Gray's photo, or in Rick Soloway's photo.
Although it says "Photo Laboratories" on it, McKeown's Price Guide puts this camera under the heading of Monroe Sales Company, so I'm guessing they were the distributors. It doesn't say Monroe anywhere on the camera itself.
The Color-Flex takes 127 film and was made c1947.