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Kleiner Perkins Caufield & Byers (KPCB) partner John Doerr, Amazon.com founder and CEO Jeff Bezos, Facebook CEO Mark Zuckerberg, Zynga CEO Mark Pincus, and KPCB partner Bing Gordon (l-r) announced a $250 million initiative called the sFund (Social Fund) on Thursday, October 21, 2010 in Palo Alto, Calif. The sFund will invest in a new wave of applications and services built on social networks. Amazon.com, Facebook, and Zynga, the leading companies defining today’s social and online environment; entertainment and media leader Comcast; and Allen & Company LLC, will invest in the sFund and serve as strategic partners.

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Taken on October 21, 2010