Management Assistant Day 2008: the singing florists
Management Assistant Day: the singing florists

finalist cuckoo awards 2009 : "Direct Mail"

Check to watch the video:

And... there were 2 live versions of the ecard!

Both online and offline mailings drove traffic to the campaign website, where general managers could send a personalized mini musical to their management assistant on the national Secretary Day.

In the video clip, four singing florists express the general managers’ gratitude for the energy their management assistant puts in her job every day.

In addition, the managers could have the bouquet from the video delivered the same day and trough a contest they could win an in-office live performance by the singing florists.
11 photos · 1 video · 47 views