Christy Clark Campaign - Branding Program
Christy Clark – Choose New Leadership
The purpose of the Christy Clark campaign was to connect with voters of the BC Liberal party in creating an inspiring, cohesive, and winning brand. The abstract rising sun, in bright yellow and warm blue colours was the symbol of new beginnings and paired with the sunrise of the glowing BC flag. Christy Clark won the leadership race, the second woman in history to be the premier of the province of British Columbia.