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20110909 zipcar-5door | by Jym Dyer
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20110909 zipcar-5door

This one is particularly annoying. These people apparently live in a world where bike messengers don't exist, so nobody has figured out how to carry papers on a bicycle. Apparently baskets, racks, xtracycles, worktrikes, and bike trailers don't exist either, because you have to carry architectural models on your handlebars. The only alternative, apparently, is a 5-door car.


(Architects who can't envision carfree spaces are a big part of the problem.)


The advertisers have a "write your own story about the photo" gimmick on Facebook, with names for these two and everything, so here's what I wrote:


"Eduardo, the entire bottom floor of this ugly building is devoted to parking. How did we get past the local ordinances?"


"Simple, we said we'd devote a portion to eco-groovy car-share parking, and the fools fell for it. Of course, this building will still mostly be a parking garage long after Zipcar is out of business."


"Oh yeah, our usual greenwash approach. Is that why we're arriving on these fauxie bikes, instead of hiring messengers the way we usually do?"


"You got it, Jenna."


Update: This photo indicates one good alternative.

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Taken on September 9, 2011