new icn messageflickr-free-ic3d pan white

Artv ID

Artv ask Montreal based artists to represent the logo of their channel in the way they want. I used around 15 pieces of plywood with a mirror on the backside to create the shape of the Artv logo, a Canadian television channel.


The shot was made on the roof of a building downtown Montreal. We used a smoke machine and a projector to create the reflections of lights and colours during the shoot.


Concept & Art : Julien Vallée

Director + Animator : Gabriel Poirier-Galarneau

Photographer : Sylvain Dumais

Sound : Jean-Sébastien Proulx

Client : Artv

Agency : Toxa


Making of & details :


6 faves
Taken on September 19, 2009