Artv ask Montreal based artists to represent the logo of their channel in the way they want. I used around 15 pieces of plywood with a mirror on the backside to create the shape of the Artv logo, a Canadian television channel.
The shot was made on the roof of a building downtown Montreal. We used a smoke machine and a projector to create the reflections of lights and colours during the shoot.
Concept & Art : Julien Vallée
Director + Animator : Gabriel Poirier-Galarneau
Photographer : Sylvain Dumais
Sound : Jean-Sébastien Proulx
Client : Artv
Agency : Toxa
Making of & details : www.jvallee.com