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Artv ID

Artv ask Montreal based artists to represent the logo of their channel in the way they want. I used around 15 pieces of plywood with a mirror on the backside to create the shape of the Artv logo, a Canadian television channel.

 

The shot was made on the roof of a building downtown Montreal. We used a smoke machine and a projector to create the reflections of lights and colours during the shoot.

 

Concept & Art : Julien Vallée

Director + Animator : Gabriel Poirier-Galarneau

Photographer : Sylvain Dumais

Sound : Jean-Sébastien Proulx

Client : Artv

Agency : Toxa

 

Making of & details : www.jvallee.com

 

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Taken on September 19, 2009