Churchill Club Top Ten Tech Trends 2012

This is the most difficult speaking event, by far, that I take on, and somehow I keep coming back.

Just spank me with that red paddle!


Five panelists are asked to come up with two tech trends that we think are worthy of the top 10 title, and that are, as they instruct:

1) Not obvious today

2) You believe there will be explosive growth in about five years’ time


When you do this for many years, it gets harder and harder. For several years now, I have done this, and have to come up with new ones each year. If it's too obvious, it's boring. If it's too radical, it might not be relevant over the next five years. And it had to be important and new... worthy of a top 10 tech trend.


So, here are the 10 trends...


What do you think? Which do you agree most with? Disagree most with? Think are too obvious?


Trend 1. Radical Globalization of Social Commerce (Kevin Efrusy)

In prior cycles, international segments consisted of 30-40 percent of revenue, begun 3-5 years after the US effort. Going forward, "ROW" can dominate domestic, and players who wait to address it are vulnerable to competitors who go global first.


Trend 2. Zero Marginal Cost Education (Bing Gordon)

In the 1970s, ATMs were considered “dehumanizing” and bank tellers were the gold standard. But tellers got worse, while ATMs improved. Public education seems to be repeating this pattern, and the oligopolists of “big education” don’t seem to have read Innovator’s Dilemma.


Trend 3. Massive Sensors and Data (Reid Hoffman)

Sensors cost trends to zero; there are sensors everywhere and part of everything. In combination, we'll create multiple data collections that power applications and innovations to improve our lives. Genetics, disease, and symptom data for automate tri-corders, precision diagnosis, and personalized medicine. Collaborative filtering of all kinds of discovery– from music to information to professional training.


Trend 4. All Vehicles Go Electric (Steve Jurvetson)

Eventually all motor vehicles will transition to an electric drive train, affording greater efficiency, convenience, and a multitude of new design options. Within five years, this inevitability will become clear.


Trend 5. A Shift Toward Technocracy: Doing More with Less (Peter Thiel)

Democrats want government to do more with more. Republicans say government should do less with less. Technology might allow it to do more with less.


Trend 6. It's Just the Venture Cycle (Kevin Efrusy)

The fortunes of Silicon Valley rarely mirror the rest of the world because the ebb and flow of creative disruption follows a different pattern and 14-16 year cycle than the macro economy. We appear to be right on schedule...


Trend 7. Gamification of Everything (Bing Gordon)

As Lance Armstrong wrote, “Every second counts.” As digital natives increasingly multi-task, and as the social web creates geometric growth in posts, the battle is for engagement. For the growing population of game-players, reportedly 70% of Americans, games are important systems for creating meaning, and can increase behavior by 25 to 100%.


Trend 8. The New Hardware: Bits to Atoms (Reid Hoffman)

Open Source patterns now applied to hardware. Collective design bases with rapid modifications. Flexible manufacturing producing limited run and unique devices. 3D printing means revolution in custom and unique goods. Ultimately, revolutions in biological and medical products and solutions.


Trend 9. Moore's Law Accelerates Beyond Silicon (Steve Jurvetson)

When we consider Moore’s Law in the abstract, the dropping cost of computation is not tapering off. Rather it will accelerate further still as we look beyond the silicon era.


Trend 10. The Beginnings of Bioinformatics; Intelligent Design Over Random Drug Discovery (Peter Thiel)

More powerful computers will turn biology into an information science.


  • Steve Jurvetson 3y

    they gave us hats

    photo-18 (photo by Dave from LinkedIn)

    And if you want to see what Forbes and the live audience thought...
  • Jason McDonald 3y

    Aww. Dang it. Canes would totally have made that shot! You would make good Jeeves!
  • solerena 3y

    Yes, hats are great! I definitely agree with trend 9:) gamification trend is interesting, want to understand it better. Government is a priority area... bottleneck and a matter of survival, goes together with trend 3 - right system of checks and balances. Hope for trend 4, also a matter of survival of sorts, especially for America. Trend 10 makes sense too. 5 year time line is not always obvious, also some of these trends might merge...and as for chicken and egg dilema, accelerated beyond Moore's law curve is a driving force for everything, right? Would it be quantum, holographic-photons-laser beams driven...and many more...
  • vennettaj 3y

    ah, it's about time i check what Moore's law is then :)
  • Steve Jurvetson 3y

    you can start here. I argued that from a customer value measure, Moore’s Law itself will accelerate beyond what Intel and Moore himself would predict. This will come from radically new architectures and new ways to compute.

    The EV trend must not be obvious because all of my fellow VC panelists disagreed. Here are my notes on what I argued:

    First: the importance: the U.S. spends $2B per day (+$4B if you count indirect costs) on oil, mostly for our vehicles. Larger than the entire Internet market

    While most everyone agrees that we have to eventually get off oil if you look far enough in the future (think 10,000 years), the question is when and how. Not if.

    Why go electric? Even if you want to burn oil, fracked gas, or a biofuel, for some reason, it’s better to do it in a centralized plant because of the heat loss in small engines. A modern Siemens cogen plant is 70% efficient. Our cars are 20%. EVs like Tesla are 88% efficient.

    I showed a slide with images of a bunch of gorgeous cars coming out in the next 18 months. All of these cars have a lower total cost of ownership than a Taurus.

    Convenience: almost no maintenance for an EV. Mainly tires.

    Cambrian explosion of body plans:
    • Small motor size - > flexibility
    • Model X: Falcon-wing doors: access and storage of a minivan + outperforms a Porsche 911
    • Google Robocars – need drive by wire.

    Why now? 29 new electric drive train vehicles in next 18 months. First generation of native EVs shipping this year.

    FedEx: so proud of their new electric fleet, they are doing test drives over at the Rosewood.

    Air quality? China has to go electric.
    Surprise! There are 200M EVs on road today in China, built by 1,300 different Chinese manufacturers.
    Mostly electric scooters. Uptake started with SARS (people feared public transportation), and then they discovered the the total cost of ownership is less than the public bus fare (even with VRLA battery replacements).

    Here's the growth curve I pulled together with Weinert from Chevron and now Bosch China:

    Where in the world is this?

    Now the largest of those Chinese eBike manufacturers are making “four wheel bikes

    If China does not go electric, and instead buys more gas-burning cars by 2050 than exist on the road today (as is forecast), the planet is screwed.

    In the future, when all vehicles are electric, we will look back to the current era and marvel that there were a billion oil-burners driving around the planet wasting 80% of their energy as heat and applying only 0.3% of that energy to moving the passenger.

    The Tech Trend prediction is not that we will change a billion vehicles in 5 years, by no means, but that hopefully we can change a billion minds. We used to take cigarette smoking as a given. It should be much easier to give up our addiction to oil and our smoking cars, because the new EVs will be so much more affordable, convenient and fun.
  • vennettaj 3y

    fuuny.. i already thought you make connection between cigarets and gas cars : ) i would rather think some people are more comfortable with filling their cars with something more tangible..and that .in my no expert view..may stay like that for a long time.. but i also think that if just all people that want electric can afford it..would be quite great for right now..hey, i know a whole country that loves tesla! ;)
    and hey, what's up with the smoking rockets?..ok, that was shallow ;)
  • solerena 3y

    Changing minds is the first step, with social media things go viral fast...I had a fun experience with a red hat lately - was surprised to see that some of my real and virtual female friends on Facebook started looking for the right hat...even the ones who hated hats before. After I will get a new great job, I will buy tesla:):) hopefully, red brusnika like color and will take ton of shots with it... :):) any voice counts...especially, female voices in our days.
  • Toby 3y

    If China ever reaches a car ownership level similar to the US the ramifications will be geologic in scale, regardless of the vehicle.
  • tifotter 3y

    My Nissan LEAF is 1-year-old now and it's my only car. It was cheaper than my convertible bug. I adore it, and really hate driving an "ICE" now. Can't wait for it to be reasonable and relevant for the masses.
  • Epp 3y

    Too obvious, all of them. ;-) (Well, you asked. :-D)

    Wait till we are all taken by surprise... and that "obvious" may actually become "obsolete".

    Oh, I'm just being playful here... but partly also transmitting what I personally seem to be picking up as a possibility (just a vague notion, no real details)... something emerging that will radically shift and change the way we think and do things - problem-solving/need fulfilling/evolution/creativity - we can't even imagine what it might be, yet the impact could be far greater than the "unimaginable" that is being "foreseen" by these panelists, as amazing as they would seem at first glance.)
  • David Seaton 3y

    I hate to be a party pooper, but I think the major trend in the next few years is going to be the increasing pauperization of the middle class in developed countries leading to a fracture in elemental social cohesion, with the cost of food turning much of the developing world into riot and terrorism prone failed or semi-failed states, which would most probably lead to an extremely toxic political environment. Also the increasing resistance of bacteria to antibiotics, may make the coming decades look like 14th century Europe
  • tifotter 3y

    Does lab-meat count as a tech trend? It's going to be big. Factory farming is on the decline in the US (but the increase in China, unfortunately) but lab-grown REAL meat is going to be huge.
  • -fCh- 3y

    Blogged here: Thanks!

    David Seaton the pauperization you mention is at a different level than the predictions of the C-Club. How would you see the latter in a world best described by the former?
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