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snowflake | by jurvetson
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Exactly 1/10th of a Keeper.


I grew up with cats, but then there was a lapse as I have not had a cat since sweet little Maggot, the feral cat Kenneth and I snuck into our dorm in college.


Across 23 cats growing up, my memory is that they self-regulated their food intake, and only one became particularly large. Now Keeper balloons to 15 lbs. in 10 months, and when I look online, I see that there is an obesity epidemic in American cats. I presume the food industry has done the same thing for cats as humans. I think back to the old TV ads showing a cat preferring one food to another, like the Pepsi challenge for felines. After years of competition, the most addictive formulation prevails.

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Taken on February 4, 2011