Tesla Inside

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Went for a test drive in the prototype build... It starts indoors…

With no emissions and only the sound of a fan, the car can sneak up behind you. So I had to pitch the idea of downloadable “engine ring tones” coupled to the drive electronics and stereo. Their ice driving test video sounds like skiing…

(and, no, that is not a long extension cord running to the car ;-)

onelungbreathin, seoul_scurry, and 32 other people added this photo to their favorites.

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  1. jurvetson 97 months ago | reply

    now that's a flying flier

    hlovy: yes. Changing an industry is difficult, especially in the context of an oligopoly, with capital intensive operations, and ever growing minimum efficient scale. Electronics is a classic example (I think molecular electronics was the example we discussed at the time).

    The auto industry would appear to be identical to electronics in these respects, and so startups have not been abundant. But we recently invested in two electric car companies (Tesla at the high end, and Reva in India for the mass market). We had to think about each of the constraints, and how smart entrepreneurs might work around them. It seemed that starting a whole new car company was actually an easier route than trying to introduce radical change as a component supplier.

    In the auto case, the "hydrogen economy" requires more of a change to “existing products and processes” than an electric car with sufficient range to allow individual purchase decisions without having to wait for new infrastructure.

    johnbr: great ideas. I have come across a number of people who have the same epiphany. A few years back, it was the first thought I had when riding in a fuel cell car. (comment link)

  2. melcir.meri 97 months ago | reply

    Nice shot! - If this leads the 2007 'SUSTAINABLE DRIVE!' line-up, there's garage space in "FIRST - THE EARTH!" Photo-ART Competition / EXHIBITION. -- So this is an invite! ** Closes APR. 17th ... Judging Day - EARTH DAY - APRIL 22.** Details re 'Invite only' Judging Group, on sneak-peak EXHIBITION site - www.flickr.com/people/melcir-selfportraits-2006/ . - Mel

  3. 'SomewhereinAK' 94 months ago | reply

    I think I'm in love.

    This world-class image was found in Global Village 2
    Commented with SIC

  4. DanMan77 93 months ago | reply

    This car is amazing!! I wish I could afford one.

  5. to_be_deleted [deleted] 93 months ago | reply

    that’s a ride

  6. aminorjourney 93 months ago | reply

    I would love permission to print this photo in our non-profit magazine published once every two months. It's called "Plugged In" and is the member magazine of the BVS, the UK equivalent of the EAA. Do you think we could use it for a Tesla article if we cite you as photographer and send you a copy? Please!?

  7. jurvetson 93 months ago | reply

    certainly. You can send the copy to me at DFJ

  8. karl.simpson 92 months ago | reply

    You drove this!? Man are you lucky.

  9. Donna62 92 months ago | reply

    Thanks for sharing

    A great image, much admired by Donna62 --,
    a "FIRST - THE EARTH!" member - www.flickr.com/groups/first-the-earth/

  10. cosmosjon 91 months ago | reply

    An incredible feat of engineering, the Tesla. But I'm not too sure about the whole 'driving in near-total silence' thing. A car that looks like that ought to GROWL.

    So here's my solution. When I was about 9 years old, we would clothespin a baseball card to the front fork of our bicycles, so that the card would flap against the spokes. Seeing as how I was a bit of an experimenter, I calculated that if ONE card sounded cool, what would 25 cards sound like?

    Well, it may have been a little harder to pedal (there was a lot of resistance against the spokes), but it sounded like a Harley on steroids! I was the envy of the neighborhood.

    And there's your solution for the too-quiet Tesla! :-D

  11. nj dodge 90 months ago | reply

    Very cool. Found in top-f25. I am enjoying following the discussion (and our 13 year old will enjoy the car...).

  12. jurvetson 87 months ago | reply

    this just in... Motortrend took a similar test drive (March 08 issue):

    "I'm almost grimacing as I release the brake and pound the accelerator to the floor. Whrrrrrrr... There's no wheelspin, axle tramp, shutter, jutter, smoke whiff, cowl shake, nothing. I'm being eerily teleported down the barrel of a rail gun, head pulled back by a hard, steady acceleration. Bizarre. And before too long, profoundly humbling to just about any rumbling Ferrari or Porsche"

  13. the other Martin Taylor 84 months ago | reply

    I actually saw one in real life on the 101 heading to SF last week. Great to see it finally in the wild and the driver seemed to be having a lot of fun tearing through traffic - certainly couldn't keep up in my old car.

  14. ideastoday 76 months ago | reply

    "down the barrel of a rail gun". My kind of car!

  15. jurvetson 74 months ago | reply


    P.S. if you want to see some cool insider Tesla photos, check out one sock's stream:

  16. ideastoday 74 months ago | reply

    Thanks for the heads up. I'll check it out.

    I wonder what kind of cost reductions Elon envisions for this technology over the next ten years, either through economies of scale or technological improvements.

  17. jurvetson 71 months ago | reply

    P.S. Looks like the downloadable engine ringtone idea is catching on...

    "Drivers of electric cars might in future even be able to select different engine sounds, and maybe download them like ringtones."
    Economist, May 7, 2009

  18. jurvetson 65 months ago | reply

    And, now the converse - sampling non-engine sounds....

  19. Kryztoval 63 months ago | reply

    I really really like this brand, I'm thinking of getting the other one, the Model S.

    What do you think of it?

  20. jurvetson 63 months ago | reply

    Love it. I have Model S-1 on order.... Here's photo and video from the first test drive:

    Tesla Sedan Party Video

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