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Throw No Stones | by jurvetson
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Throw No Stones

The new Apple Store will open in NY tomorrow... and as is appropriate for the city that never sleeps, it will be open 24/7. I'm still pondering that…

 

Literary agent John Brockman emailed this photo to some friends. It is the view from EDGE headquarters.

 

Dvorak posits that Jobs personally designed the store. The design reminds me of an x-ray of the original NeXT Cube… continuing the cubist design leitmotif.

 

And for those who doubt that the Apple CEO would get involved in the details of retail architecture, I am reminded of my first days on the job at NeXT. As we walked around the building, my colleagues shared in hushed voices that Jobs personally chose the wood flooring and various appointments. He even specified the outdoor sprinkler system layout.

 

I witnessed his attention to detail first hand during a marketing reorg meeting. Jobs requested that the org charts be reprinted with the particular blue and green colors of his choosing, and provided the Pantone numbers to remove any ambiguity.

 

Jobs also had very strong opinions about the Apple Keyboard… But therein lies the Jobs magic. Apple is no Kodak.

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Taken on May 18, 2006