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Business Map for Peter Murdock/By Jonny Goldstein

Professional Photographer Peter Murdock next to the Business Map drawn by Jonny Goldstein. The map diagrams the who, how, what, why, and where of managing the growth of Peter's business as a photographer. Peter shoots for Elle Decor, Metropolitan Home, Home Beautiful and many other leading home design magazines. I created the map as I led him through a series of questions about the accomplishments and challenges of managing his business as his success grows in the hypercompetitive NYC photography market. You can see examples of his work at

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Uploaded on January 6, 2008